State of Live: Economic Research Study

The State of Live

The First Economic Research Study of the Independent Live Sector

Thank you for joining NIVA in supporting The State of Live—the first national economic research study of the independent live entertainment sector. This groundbreaking project will quantify the economic contributions of independent venues, promoters, performing arts centers, and festivals while addressing the challenges threatening their sustainability.

final State of Live report to be released on June 23, 2025

The State of Live survey seeks participation from both for-profit and non-profit entities within the independent live entertainment community. ALL venues, performing arts centers, festivals, presenters, and promoters are encouraged to participate. The collected data will inform a national report and 50 state-by-state reports, scheduled for release on June 23, 2025, providing invaluable insights to strengthen advocacy efforts and influence public opinion in support of this vital sector. All data from the surveys will be used in the aggregate, will be CONFIDENTIAL, and not be shared with NIVA or any other entity beyond the independent firm conducting the research. All survey data will be deleted once the research is complete.

Take The State of Live Survey Now

State of Live survey

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1. Income Statement

For revenue and expense details.

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2. Payroll, Ticketing & Expense Reports

Total payroll costs, sales data from your ticketing platform, operational costs, etc.

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3. Revenue Breakdown

Income from ticket sales, food, alcohol, merchandise, sponsorships, and donations.

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4. Attendee Data

Total attendees, including out-of-state ticket sales (if available).

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5. Tax + Government Subsidies Info

This includes ticket or goods taxes benefiting arts, grants, etc.

Survey Checklist

Key Info & FAQs

The State of Live Toolkit equips you with resources to help spread the word, encourage survey participation, and amplify the impact of this critical study. By using the materials in the toolkit, you’ll help ensure robust participation and highlight the importance of independent live entertainment in your community and beyond.

For any questions or additional support, contact advocacy@nivassoc.org.

Access The State of Live Toolkit

State of Live toolkit

Support the Future of the Independent Live Sector

Donate to help us uncover the economic contributions and challenges of independent venues, performing arts centers, promoters, and festivals. Your contribution will help us arm the sector with the data and confidence it needs to thrive. As a fiscally sponsored project of the National Independent Venue Foundation (NIVF), donations are 100% tax-deductible.

DONATE NOW